Hey, I agree with the idea of black and white for flyers - mine only had color because I'd heard you mention red in the meeting so I thought I play with the idea.
I like your input on a clean and simple logo, but do we want it/need it to somewhere somehow say photo club and UWM? Also, I like the photo image of the camera lens but it is a little dark - thinking again of xerox quality - and I'm afraid that it'll disappear or appear muddy on printed materials.
i like this one best - it's feels like it is the most original out of the bunch. the only problem that i foresee is that if the edges aren't clearly defined it will be a difficult logo to reproduce...hmmm. i could be wrong.
I'm sorry to say, but this is blurry and unusable as a logo.
Look at the Nike Logo. Look at the Apple Logo. These are the definitive go-tos on logo "oh snaps". You look at it, then look at yours, and you go "oh snap" because you did it wrong.
You need to develop a clear and easy to reproduce logo. It has to be solid, and able to be used as a stamp. There are "neat" logos on the web and other places that do not meet these standards, but think of it from the standpoint of sewing a logo on a shirt.
Lets say you order a box of shirts, and the guy says he cant sew it in, he has to screen print it - well now, thats because you didn't develop a standard logo that can be converted into a vector format (preferably EPS) that is easy to replicate and stamp in a solid CMYK image.
The best logo on here - while not the flashiest, is the one by Trisha (with the swirly lens and strong lined art). And it needs work. Text should never be just typed if its a script font, it should be broken down into a vector format and sewn together to a sold and strong piece. That vector should then have the font used noted and archived - and the finalized vector of both the finished-solid font and completed logo with non-font elements put in EPS format and distributed to all involved parties for future use/inclusion in related documents. The reason you use EPS is because 10 year old companies who haven't upgraded illustrator can still open legacy EPS. The file should also be in CMYK, using a standard CMYK color profile - and if there are single-spot colors, the spot color should be referenced for mass-printing purposes, so exact color identification is associated with your entity.
The hardest thing to learn about logos, is they don't need to be flashy, sparkly, unique pieces of art. That is not "logo design", that is just "design". - they have to be solid and powerful tools to communicate an entire representation of an entity in few-to-no words. Generally the easiest way to do this, is to do a simple breakdown. If its fun, use bright colors and odd shaped text. If its professional use solid strong shapes with little to no color. If its semi-pro, elegance seems to fall in line - though you can pretty much get away with anything, so long as its clean.
What you are doing here is definitely in line with semi-pro, so you have some leeway, but that doesn't mean you can ignore everything involved with logo design.
I say these things not to be a negative-nancy, but to offer some things from the professional field that took me time to learn. I too once filter-spams and thought they were cool, I too once worked soley in RGB, and I too still struggle to get away from my own opinions of what a design should look like, and what it really needs to be.
3 comments:
Hey, I agree with the idea of black and white for flyers - mine only had color because I'd heard you mention red in the meeting so I thought I play with the idea.
I like your input on a clean and simple logo, but do we want it/need it to somewhere somehow say photo club and UWM? Also, I like the photo image of the camera lens but it is a little dark - thinking again of xerox quality - and I'm afraid that it'll disappear or appear muddy on printed materials.
Thanks for the contribution!
i like this one best - it's feels like it is the most original out of the bunch. the only problem that i foresee is that if the edges aren't clearly defined it will be a difficult logo to reproduce...hmmm. i could be wrong.
I'm sorry to say, but this is blurry and unusable as a logo.
Look at the Nike Logo. Look at the Apple Logo. These are the definitive go-tos on logo "oh snaps". You look at it, then look at yours, and you go "oh snap" because you did it wrong.
You need to develop a clear and easy to reproduce logo. It has to be solid, and able to be used as a stamp. There are "neat" logos on the web and other places that do not meet these standards, but think of it from the standpoint of sewing a logo on a shirt.
Lets say you order a box of shirts, and the guy says he cant sew it in, he has to screen print it - well now, thats because you didn't develop a standard logo that can be converted into a vector format (preferably EPS) that is easy to replicate and stamp in a solid CMYK image.
The best logo on here - while not the flashiest, is the one by Trisha (with the swirly lens and strong lined art). And it needs work. Text should never be just typed if its a script font, it should be broken down into a vector format and sewn together to a sold and strong piece. That vector should then have the font used noted and archived - and the finalized vector of both the finished-solid font and completed logo with non-font elements put in EPS format and distributed to all involved parties for future use/inclusion in related documents. The reason you use EPS is because 10 year old companies who haven't upgraded illustrator can still open legacy EPS. The file should also be in CMYK, using a standard CMYK color profile - and if there are single-spot colors, the spot color should be referenced for mass-printing purposes, so exact color identification is associated with your entity.
The hardest thing to learn about logos, is they don't need to be flashy, sparkly, unique pieces of art. That is not "logo design", that is just "design". - they have to be solid and powerful tools to communicate an entire representation of an entity in few-to-no words. Generally the easiest way to do this, is to do a simple breakdown. If its fun, use bright colors and odd shaped text. If its professional use solid strong shapes with little to no color. If its semi-pro, elegance seems to fall in line - though you can pretty much get away with anything, so long as its clean.
What you are doing here is definitely in line with semi-pro, so you have some leeway, but that doesn't mean you can ignore everything involved with logo design.
I say these things not to be a negative-nancy, but to offer some things from the professional field that took me time to learn. I too once filter-spams and thought they were cool, I too once worked soley in RGB, and I too still struggle to get away from my own opinions of what a design should look like, and what it really needs to be.
~Local Designer
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