2.12.2008

1

Here is a little history on Focus. Please continue to read the rest of our blog for more information.


Ok, moved to normal Helvetica, nothing slim, condensed, or extended. Should be more recognizable from a distance. Brought the split together and changed the C to half gray. Lastly this one is made in illustrator, so this logo can serve as a logo with text, and a logo alone, we can loose the FOCUS, for times when we can utilize it for recognition in other venues. This could include being a small backdrop to page numbers in our publication, being used in places we wouldn't have a big letterhead as we would in a poster, or anywhere where we want a big logo at maybe 20% opacity in the background.

I've gotten lots of good feedback on this one from peers and instructors alike.

Forgive the compression, this is made in illustrator, so it is sizable to whatever size we would ever want it at. I think the blacks and grays still need some work, I might even need to rework the whole thing again based on additional feedback. Let me know what you think.




Its still not there, but its getting closer.

1 comment:

Maegan said...

i'm diggi'ng this icon..the others with the "apeture" look i think is a bit over-done..? this image is recognizable but not obvious--which i like.